[SERVICE/03] · BRAND IDENTITY
Operator-grade branding, not templated.
Logo, palette, type system, and a usage guide your designer can actually follow. Built fast because you don't have a quarter to spend on a moodboard.
[OVERVIEW]
What this actually is.
A real brand kit. You get a primary mark, a secondary mark, a color system that works on dark and light, a typography pair, and a one-page usage guide that tells anyone you hire next month exactly what to do.
The work is direct and focused. We talk for 30 minutes about your customers and what you actually sell. You see the first round in a few days, not in a month. Two rounds of revisions are included.
Everything is delivered as both editable source files and locked exports. You own the marks outright — no subscription, no clawback, no licensing trap.
68% of business owners leave a site without clear messaging within 10 seconds (studies show). A brand that reads as established on sight is what buys you those ten seconds.
[WHAT YOU GET]
In the box.
Primary + secondary mark
Full logo and an icon-only version for favicons, app icons, and tight crops.
Color system
Primary, secondary, neutrals, and semantic colors — tuned for web and print.
Type pairing
One display, one body. Free or licensed, your call. Tested across weights and sizes.
Usage guide
One-page PDF: spacing rules, do's and don'ts, hex codes, font names. Plain English.
All file formats
SVG, PNG, JPG, PDF, source AI/Figma. Light and dark variants of every mark.
Outright ownership
You own all final files. No subscription, no clawback, no fine-print licensing.
[WHO THIS IS FOR]
Who this fits.
New businesses about to launch a site and tired of looking like a template. You want something that holds up next to your competitors, not something that signals "made it on my phone."
Existing operators who've outgrown the branding they started with. Customers haven't said anything, but they've stopped quoting you — and the look is part of why.
Anyone planning a rebrand inside a real budget. You want the deliverables a big studio would hand over, at operator pricing and an operator timeline.
[PRICING]
What it costs.
Pricing is scoped on a quick call. Full identity kit, two rounds of revisions, and all source and export files come standard. Expansions (extra marks, sub-brands, packaging, signage) are quoted and locked before we start.
Ready to start?
Free strategy call, no obligation — we'll map exactly what we'd build and what it'd cost.